
Paula Pietra Santa
Designer & Content Developer – DIRECCIÓN Y ADMINISTRACIÓNPaula is a talented graphic designer from Mexico with a diverse background and a growing career in both digital and traditional design. Her journey started during her university studies in Mexico, where she developed a strong foundation in visual communication and honed her creative skills.
Her professional path began at Abat North America in Mexico, where she expanded her knowledge of digital design and gained experience creating impactful visual content. She later worked with Eddy’s Bikes, a cycling shop in Mexico known for hosting large-scale cycling events. There, she contributed to the brand’s identity and helped enhance their communication for these events through her design work.
After moving to Barcelona, she has worked with small businesses in Spain, helping them improve their digital designs and brand presence. She also collaborates with a graphic design agency, where she takes on unique challenges to create custom solutions that meet the specific needs of different clients.
Most recently, Paula was part of the opening team, located in Barcelona’s Marina Port Vell, for the America's Cup by Louis Vuitton. In this role, she combined her skills in design and client service to ensure smooth coordination and provide an exceptional experience for guests. This project highlighted her ability to handle high-pressure situations and deliver professional results in a prestigious, international environment.
Paula’s work reflects her passion for design, her commitment to growth and her ability to adapt to new challenges. She is dedicated to creating meaningful visuals that connect with people and is steadily building a career that blends creativity with professionalism, positioning herself as a designer ready for any challenge.